Shelter-In-Place

Properly weaving the TAM into your story can create clarity around your business model. Improve your strategy with this one simple exercise.

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Learn how to paint a compelling vision that captivates stakeholders and transforms your technical details into an engaging pitch.

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Acknowledging your startup’s challenges upfront in a pitch can build trust and engage investors more effectively, just like a comedian captivates an audience.

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While it can be tempting to dazzle with the details in your pitch, distilling complex ideas into their simplest form is often far more compelling. Understand who your audience is and then lead with what they’re going to connect with most. See why we took this strategy with one of our space tech clients.

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How can business partners with different approaches find alignment? Visionaries and technocrats CAN create magic together. Learn how we facilitated this blend in our latest project.

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AI doesn’t replace creativity; it enhances it. Our approach helps businesses use AI as an extension of their creative team.

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Don’t try to tell your whole story in one breath. A sequential process ensures clarity and impact in your messaging, distinguishing your brand in the market. Walk through our 4-step process for creating a core story.

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Unleash your business potential with a compelling core story—your strategic slingshot against industry giants. Elevate your brand, inspire, and stand out. Contact us to craft your narrative today!

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Discover the power of storytelling in business strategy and learn from examples like Airbnb and Warby Parker. Uncover how a well-crafted narrative can drive success, simplify complex ideas, and create a shared vision. Master storytelling techniques to transform your business and captivate your audience.

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Looking to secure funding from investors for your startup? Follow these tips to learn how to create a pitch deck that stands out from the rest.

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In an endlessly crowded landscape, how do you break through the noise? For us here at Creative Blue, creating a message that stands out comes down to three things…

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We’re living during a time when inflation is rising, and economic growth seems to be shrinking. Despite all that, investors raised over $621 billion for start-ups globally in 2021. If you’re looking for funding, it’s essential that you…

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Why did Harry Potter get sugar-addicted kids to read 600-page books, but you can’t get customers to read your emails? Because effective storytelling is hard. It requires strategy and precision and emotional connection. But a business that captures a fraction of that power captures the market. Here’s how to capture some of that power…

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Today’s business landscape requires engagement and attention. We’ve had to adjust, pivot, and re-work what it means to genuinely stay engaged in a world inundated by distraction. And for us, it all boils down to one thing…

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Every company has a story. Every marketing agency says they are experts in telling your story, but every story you tell needs a strategy. At the core of effective communication lies a good story to illustrate your company’s purpose. This story must also be…

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CONTACT US Let’s get started on your story today OUR OFFICE 3031 Tisch Way, 110 Plaza West, San Jose, CA 95128 CALL US 408-471-BLUE FOLLOW US Facebook-f Linkedin Twitter

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STRATEGIC STORYTELLING ™ Creative Blue is a Silicon Valley-based creative branding agency focused on narrative strategy and design, providing services for presentations, messaging, branding, websites, and other deliverables to communicate your story. ABOUT US WHAT WE DO Turning strategies into results Turning strategies into results We empower our clients to effectively share their ideas, connect with audiences, and achieve results. That’s how we’ve built prototypes with seed-round startups, dissected strategies with Fortune 100 corporations, collaborated with VC’s from across Silicon Valley, and rehearsed backstage with the world’s most influential thought leaders. In each case, our value was the same: turning knowledge few will ever have into ideas anyone can understand. And we have decades of experience doing it! SEE OUR SERVICES THE CREATIVE BLUE PROCESS A good story should always be at the core of all communications and should also have a definitive strategy. A good story should always be at the core of all communications and should also have a definitive strategy. Whether the goal is presenting, corporate messaging, branding, campaigns, or anything else, we’re committed to telling your story utilizing our STRATEGIC STORYTELLING™ methodology. And it’s changing the way our clients do business. SEE OUR PROCESS OUR SERVICES PRESENTATIONS EXECUTIVE KEYNOTES EVENTS- LIVE/VIRTUAL BRANDING & IDENTITY NAMING & MESSAGING WEBSITES VIDEOS EXECUTIVE THOUGHT LEADERSHIP & PR OTHER COLLATERAL TESTIMONIALS “Working with Creative Blue was awesome! Not only were they smart and creative, but they were fun to work with. Their style of collaboration and ability to come up with fresh ideas, gave us different ways to creatively deliver our campaign on many platforms, which was a big initiative for us. Creative Blue’s holistic approach with their strategy and execution ultimately helped us achieve our goal.” “Creative Blue is exceptional at understanding how to get our message across to an audience in a clear and concise way. They were able to transform our complex data-heavy slides of charts and graphs into impactful visuals that told our story. They’ve helped to significantly up-level the style and improve the consistency of our presentations while keeping within our brand. I’d recommend Creative Blue to anyone looking to improve their narrative strategy and visual design.” “We realized that we needed help getting our company story refined and brand updated, to bring our product to market, so we reached out to Creative Blue. They have helped us develop a narrative to accurately position our business in the market even as we grow and evolve. Not only have they given us effective messaging, but Creative Blue implements and executes the story across all of our deliverables to reach multiple audience segments. Creative Blue has integrated to be a key part of our team, helping to internalize our strategy and message. We rely on Creative Blue as our on-going strategic creative partner.” “I’ve enjoyed working with Creative Blue on many projects for several years, they really understand how to capture ideas visually. And, they always have their minds on how the story comes out to the audience. Whenever I need a kick-ass presentation, Creative Blue is the first place I think of.” “We appreciated all the thought and effort Creative Blue put into the project. They came up with great ideas and a smooth process to get things delivered. Creative Blue’s support and collaboration mean a lot to me.” LATEST POSTS SEE ALL POSTS Let’s talk about your project CONTACT US

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PRICING CONSULTATION We understand your project is unique. Before we provide an estimate, we first want to hear what your business objectives and goals for the project are so we can make the best recommendations for success. KEY PRICING FACTORS Project Scope Together we can determine if you need story strategy, content development, visual concept design, or only production. And, we evaluate your existing stage of the project, where our involvement will be, and where we can provide the most value and support from our services. Complexity It’s important to understand your specific initiatives, and how they fit into an overall strategy. We believe that the story should be consistent throughout all the audience touchpoints, and we provide a wide range of services to deliver this throughline. We help identify and clarify if your specific deliverable is the right format to achieve your goals. If it’s a presentation, we want to clarify if it’s for a corporate template and just need a quick polish, or whether you need a highly custom animated presentation that tells a great story with custom visual concepts to make an impact. Timelines Tell us if you have an upcoming meeting or a big initiative to deliver. Based on the scope and complexity, we can determine if this is an urgent need or a longer-term engagement. Either way, we are responsive in both scenarios and can scale up with resources to address your needs. FORMS OF ENGAGEMENT Project-Based Pricing Once we determine the key factors of the project, we will create a proposal with the specific scope of work detail along with timelines, and fixed cost structure for the work. Retainer Agreement We offer on-going monthly retainer arrangements for clients with consistent volumes of work. This level of engagement provides you with the resources and depth of experience for all of your strategic goals and the ability to execute your initiatives. We are your strategic creative partner and an extension of your team. Reach out for a free consultation and project evaluation One of our Creative Blue specialists will get back to you as soon as possible. CONTACT US

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OUR PROCESS Communication matters, which is why we emphasize collaboration. Communication matters, which is why we emphasize collaboration. When you work with Creative Blue, our goal is to immerse ourselves in your world and become conversational experts of your industry, your company, and what makes you unique. It takes time, effort and engagement to merge our abilities with your experience, but the result—a custom-built creative partnership ready for any challenge—is always worth the investment. DISCOVERY DEVELOPMENT PRODUCTION DELIVERY DISCOVERY Understanding you better than anyone. Our work begins with total immersion in your world. We can’t isolate the spark that makes you different until we can speak your language, and we learn it from the inside out. We interview stakeholders, read everything from white papers to marketing copy, scour academic journals, and research the competitive landscape. And because stories are defined by their relevance—making them time-sensitive by nature—we expect to do it all on a deadline. The result is something we call conversational expertise, and it’s how we come to understand you better than anyone else. Understanding you better than anyone. Our work begins with total immersion in your world. We can’t isolate the spark that makes you different until we can speak your language, and we learn it from the inside out. We interview stakeholders, read everything from white papers to marketing copy, scour academic journals, and research the competitive landscape. And because stories are defined by their relevance—making them time-sensitive by nature—we expect to do it all on a deadline. The result is something we call conversational expertise, and it’s how we come to understand you better than anyone else. Includes any combination of the following: Creative Brief Kickoff Call Internal Brainstorming Lit Review/Review of Materials Interviews with Key Stakeholders or Target Audiences Competitive Analysis DEVELOPMENT Building the Narrative Integral to who we are, we feel that a powerful narrative is the key to a successful project- no matter what that deliverable may be. By focusing our efforts on the narrative up front, we identify a solid message to build from as we move into visuals and production.  Includes the following: First Pass at Narrative with Main Pillars/Themes and an Identified Narrative Flow Client Feedback + Internal Review PRODUCTION Designing the Right Deliverable After establishing the narrative and flow of the content, we translate that to a specific deliverable and identify key visuals that amplify its message. We walk our clients through moodboards, visual sketches, and rough concepts to not only make sure the deliverable is working towards its intended goal, but that it feels authentic and in-line with company culture, voice, and brand. We give clients the option to be as hands on and involved in this process as they’re comfortable with, or allow them to sit back and review at key milestones- whatever they prefer. We always feel the best results come from open communications with our clients, which is why we rely so heavily on building a strong relationship and becoming a true strategic partner. Includes the following: Production of Deliverable(s) Client Feedback + Internal Review Final Assets DELIVERY Refinement for Results And this is just the beginning. Our stories have helped drive objectives at every scale, from near-term goals to moonshot visions: a ground-breaking keynote delivery at an event, securing a round of funding, maintaining morale in the midst of restructuring, and even reducing carbon emissions through coordinated action. All that separates the strategy you’ve built from the results you want is the story that lies in between. A powerful narrative can change the way you see your entire organization, and focusing on it early helps us not only develop powerful deliverables but create the throughline for your company and its vision. Everything becomes an expression of the same ground truth: A Presentation is more than Slides and a Script—it’s the Way Your Story is Delivered, Face to Face. Branding is more than Design—it’s the Visual Language of Your Story. Marketing is more than Metrics Like CPA or Conversion—it’s the Day-to-Day Operation of Your Story. As a Company, Your Strategy is no Longer a Series of Business Objectives—it’s Your Story Unleashed on the World.

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