For over a decade, we’ve helped companies craft investor pitches, product names, videos, and more—but no matter the format, our process always begins with one foundational tool: the Core Story.

The Core Story distills your vision, identity, and key messaging into a clear, centralized story that inspires consistency across all touchpoints. It’s been an invaluable part of our creative process with our clients; that regardless of the end deliverable, we have a way to align on the key elements of what makes them unique. But until recently, its value was mostly theoretical—a resource too often left dormant in cloud drives.

Then, AI.

Breathing New Life into Core Stories with GPTs

The rise of AI, particularly tools like OpenAI’s GPT Creator, presented a revelation for us: we could take the insights and meticulous work behind every Core Story and transform it into something immediately actionable. By plugging a Core Story into a custom GPT designed specifically for a client’s brand, we unlocked an incredible opportunity—the ability to generate tailored, on-brand content drafts at scale.
It’s like having a dedicated team of expert copywriters on demand.

Solving GPT’s Biggest Problem: Specificity

GPTs are powerful, but as anyone who’s used them knows, they can sometimes feel… generic. Out-of-the-box AI tools struggle to match the nuance, tone, and specificity that make content truly resonate with a target audience. That’s where the Core Story comes in.
When we feed the strategic insights from a Core Story into a GPT, it provides the AI with a crystal-clear framework to work from. Suddenly, what once felt like an impersonal tool becomes a bespoke content engine, producing drafts that rival professionals without the cost of onboarding context. Of course, they still require a human touch in the final phases, but the time saved in ideation and drafting (often the heaviest lift) is immense.

Our clients can now use their custom GPTs to:

• Draft a blog to reflect a big insight at the last all-hands meeting.
• Respond to breaking news with relevant, polished commentary.
• Generate SEO-optimized content that keeps them competitive on Google.

The Future

We believe this combination of strategic storytelling and AI will revolutionize the way brands communicate. By transforming your Core Story into a custom GPT, you no longer lose inspired moments in endless logs of meeting transcripts. Instead, you can put that raw information in your GPT and spin up social, blogs, or PR, suddenly making it possible to share more of what inspires you day to day.

Democratizing the Core Story Process

Our passion has always been to empower brands to tell their stories effectively, and we believe everyone should have access to the tools to do so.

Over the next few weeks, we’re going to share a free guide that outlines our Core Story creation process—what elements to include, how to uncover them, and how to format them for maximum AI compatibility. This process isn’t easy, but it’s worth it.

Stay tuned.