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October 13, 2020 2023-03-20 16:59Blog
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Discover the power of storytelling in business strategy and learn from examples like Airbnb and Warby Parker. Uncover how a well-crafted narrative can drive success, simplify complex ideas, and create a shared vision. Master storytelling techniques to transform your business and captivate your audience.
Looking to secure funding from investors for your startup? Follow these tips to learn how to create a pitch deck that stands out from the rest.
In an endlessly crowded landscape, how do you break through the noise? For us here at Creative Blue, creating a message that stands out comes down to three things…
We’re living during a time when inflation is rising, and economic growth seems to be shrinking. Despite all that, investors raised over $621 billion for start-ups globally in 2021. If you’re looking for funding, it’s essential that you…
Why did Harry Potter get sugar-addicted kids to read 600-page books, but you can’t get customers to read your emails? Because effective storytelling is hard. It requires strategy and precision and emotional connection. But a business that captures a fraction of that power captures the market. Here’s how to capture some of that power…
Today’s business landscape requires engagement and attention. We’ve had to adjust, pivot, and re-work what it means to genuinely stay engaged in a world inundated by distraction. And for us, it all boils down to one thing…
Every company has a story. Every marketing agency says they are experts in telling your story, but every story you tell needs a strategy. At the core of effective communication lies a good story to illustrate your company’s purpose. This story must also be…
As our country comes back to life in the wake of these massive changes, it’s really easy to feel lost from a consumer or a business perspective. From the business side of things, we must adjust how our products and services are offered to the public, if they can even be offered at all. One of the best things you can do is to…
In unpredictable times like these, businesses need to apply the foundational marketing tactic of brand positioning to tell their company’s story and set themselves apart from their competition. Brand positioning is…
Many workplaces have transitioned to remote work models to allow life to go on with some sense of normalcy. With that said, there are some tangible benefits of a remote workplace beyond just protecting the spread of COVID-19, which include…
Investor pitches can be nerve-wracking affairs, and we’ve worked with countless clients on refining them over the years. When you get right down to it, there’s only one thing that separates a good investor pitch from a bad one…
Despite what you may have heard, a miracle product doesn’t necessarily sell itself. In fact, the sheer background noise of industry often makes the most exciting stories the hardest to sell. Here is a case study in managing the shockwaves of an idea with impact to spare…
What do we do, exactly? It’s a fair question, because it’s something no one else does. Simply put, we call it strategic storytelling…