Our Process
October 13, 2020 2022-01-26 1:45Our Process
OUR PROCESS
Communication matters, which is why we emphasize collaboration.
Communication matters, which is why we emphasize collaboration.
When you work with Creative Blue, our goal is to immerse ourselves in your world and become conversational experts of your industry, your company, and what makes you unique. It takes time, effort and engagement to merge our abilities with your experience, but the result—a custom-built creative partnership ready for any challenge—is always worth the investment.
Understanding you better than anyone.
Our work begins with total immersion in your world. We can’t isolate the spark that makes you different until we can speak your language, and we learn it from the inside out. We interview stakeholders, read everything from white papers to marketing copy, scour academic journals, and research the competitive landscape. And because stories are defined by their relevance—making them time-sensitive by nature—we expect to do it all on a deadline.
The result is something we call conversational expertise, and it’s how we come to understand you better than anyone else.
Understanding you better than anyone.
Our work begins with total immersion in your world. We can’t isolate the spark that makes you different until we can speak your language, and we learn it from the inside out. We interview stakeholders, read everything from white papers to marketing copy, scour academic journals, and research the competitive landscape. And because stories are defined by their relevance—making them time-sensitive by nature—we expect to do it all on a deadline.
The result is something we call conversational expertise, and it’s how we come to understand you better than anyone else.
Includes any combination of the following:
Building the Narrative
Integral to who we are, we feel that a powerful narrative is the key to a successful project- no matter what that deliverable may be. By focusing our efforts on the narrative up front, we identify a solid message to build from as we move into visuals and production.
Building the Narrative
Integral to who we are, we feel that a powerful narrative is the key to a successful project- no matter what that deliverable may be. By focusing our efforts on the narrative up front, we identify a solid message to build from as we move into visuals and production.
Includes the following:
Designing the Right Deliverable
After establishing the narrative and flow of the content, we translate that to a specific deliverable and identify key visuals that amplify its message. We walk our clients through moodboards, visual sketches, and rough concepts to not only make sure the deliverable is working towards its intended goal, but that it feels authentic and in-line with company culture, voice, and brand. We give clients the option to be as hands on and involved in this process as they’re comfortable with, or allow them to sit back and review at key milestones- whatever they prefer. We always feel the best results come from open communications with our clients, which is why we rely so heavily on building a strong relationship and becoming a true strategic partner.
Designing the Right Deliverable
After establishing the narrative and flow of the content, we translate that to a specific deliverable and identify key visuals that amplify its message. We walk our clients through moodboards, visual sketches, and rough concepts to not only make sure the deliverable is working towards its intended goal, but that it feels authentic and in-line with company culture, voice, and brand. We give clients the option to be as hands on and involved in this process as they’re comfortable with, or allow them to sit back and review at key milestones- whatever they prefer. We always feel the best results come from open communications with our clients, which is why we rely so heavily on building a strong relationship and becoming a true strategic partner.
Includes the following:
Refinement for Results
And this is just the beginning. Our stories have helped drive objectives at every scale, from near-term goals to moonshot visions: a ground-breaking keynote delivery at an event, securing a round of funding, maintaining morale in the midst of restructuring, and even reducing carbon emissions through coordinated action. All that separates the strategy you’ve built from the results you want is the story that lies in between.
A powerful narrative can change the way you see your entire organization, and focusing on it early helps us not only develop powerful deliverables but create the throughline for your company and its vision. Everything becomes an expression of the same ground truth:
Refinement for Results
And this is just the beginning. Our stories have helped drive objectives at every scale, from near-term goals to moonshot visions: a ground-breaking keynote delivery at an event, securing a round of funding, maintaining morale in the midst of restructuring, and even reducing carbon emissions through coordinated action. All that separates the strategy you’ve built from the results you want is the story that lies in between.
A powerful narrative can change the way you see your entire organization, and focusing on it early helps us not only develop powerful deliverables but create the throughline for your company and its vision. Everything becomes an expression of the same ground truth: