perspective
Like a marathon runner pushing through the final mile, successful businesses combine hard evidence with compelling narratives to cross the finish line.
Human interaction—genuine, intriguing, and authentic—is the key to making people want to be part of your story. Without it, even the best ideas can fall flat.
Discover why being too close to your business can create blind spots, and how an external perspective can transform complex expertise into compelling narratives that resonate.
Understand what a Discovery Sprint is and how it can help build on past efforts and gather momentum to propel your future initiatives to new heights.
Explore how VCs create ‘razors’, mental models that break existing frames, attract like-minded people and provide new ways to express complex investment philosophies.
Explore the role that well-planned events play in contributing to organizational success and how to ensure your events leave a lasting positive impression.
Go beyond compiling necessary slides. Learn the “But, Therefore” storytelling method to transform pitches into compelling narratives that drive motivation.
Learn why tailoring sales pitches to your specific audience, instead of using a generic deck, can be a game-changer and land long-term partnerships.
Making a presentation funny requires more than just inserting jokes. Learn how understanding context, audience perceptions, and strategic self-deprecation builds trust through humor.
Investors are spending less time on decks but focusing more on your project’s true passion and purpose. Learn how to craft a story that resonates and goes beyond just numbers.
Properly weaving the TAM into your story can create clarity around your business model. Improve your strategy with this one simple exercise.
Learn how to paint a compelling vision that captivates stakeholders and transforms your technical details into an engaging pitch.
Acknowledging your startup’s challenges upfront in a pitch can build trust and engage investors more effectively, just like a comedian captivates an audience.
While it can be tempting to dazzle with the details in your pitch, distilling complex ideas into their simplest form is often far more compelling. Understand who your audience is and then lead with what they’re going to connect with most. See why we took this strategy with one of our space tech clients.
How can business partners with different approaches find alignment? Visionaries and technocrats CAN create magic together. Learn how we facilitated this blend in our latest project.
AI doesn’t replace creativity; it enhances it. Our approach helps businesses use AI as an extension of their creative team.
Don’t try to tell your whole story in one breath. A sequential process ensures clarity and impact in your messaging, distinguishing your brand in the market. Walk through our 4-step process for creating a core story.
Unleash your business potential with a compelling core story—your strategic slingshot against industry giants. Elevate your brand, inspire, and stand out. Contact us to craft your narrative today!
Discover the power of storytelling in business strategy and learn from examples like Airbnb and Warby Parker. Uncover how a well-crafted narrative can drive success, simplify complex ideas, and create a shared vision. Master storytelling techniques to transform your business and captivate your audience.
Looking to secure funding from investors for your startup? Follow these tips to learn how to create a pitch deck that stands out from the rest.