April 2, 2019 |

Why you should treat every story like an investor pitch

Here’s a radical idea: whether or not you’re asking for money, act like you are. The investor pitch is a trademark Silicon Valley experience, kinda like sourdough used to be for San Francisco (before tech took over… mostly thanks to investor pitches). They can be nerve wracking affairs, and we’ve worked with countless clients on...

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February 26, 2019 |

Everything’s called a breakthrough these days. So how do you pitch an actual breakthrough?

The Problem Despite what you may have heard, a miracle product doesn’t necessarily sell itself. In fact, the sheer background noise of industry often makes the most exciting stories the hardest to sell. Here is a case study in managing the shockwaves of an idea with impact to spare. Lithium-ion batteries run just about everything...

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February 5, 2019 |

Creative Blue: What exactly do we do?

We’ve spent years building a company around the power of story, and we’re kicking off an ongoing dialogue that analyzes the clients, projects and ideas that have challenged us the most. Along the way, we hope to demystify the storytelling process, and inspire a new perspective on your own communication. What do we do, exactly?...

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